Flughafen München GmbH would like to thank you for the excellent 2-day workshop on „Marketing ROI in practice“. Our expectations of the workshop were definitely exceeded at all levels - planning, implementation, follow-up. Lutz Klaus managed to inspire and motivate all workshop participants with his extremely pleasant manner and his wealth of personal experience in marketing and international business. His preparation and approach was highly professional, structured and tailored to our needs, so that by the end of the workshop we had a clear idea of which measures we needed to implement and when. We look forward to working with Lutz Klaus in the future.
Thomas Kube
Head of Marketing and Traffic Promotion, Flughafen München GmbH
Lead management: Acquiring new customers and making a measurable contribution to the company's success
Lead management describes an approach with which marketing and sales systematically and scalably acquire new customers. It ensures higher sales through qualified leads and coordinated processes.
Marketing makes a measurable contribution that translates into a better ROI. Lead management does not work at the push of a button. Goals, strategies and planning should be just as coordinated as internal processes and tasks. Employee training plays a role, as do clear goals and the right technology. AI can help in many areas, from content or translation to the partial or complete takeover of processes. Lasting success can only be achieved if all areas are considered holistically.
Our consulting services:
- Clarify the benefits and requirements for successful lead management
- Transfer of proven methods and approaches for optimization
- Definition of a needs-based catalog of measures for employees, technology and processes
- Support during implementation for measurable improvement of results
Components (individually by arrangement):
- Briefing on the initial situation, objectives and current framework conditions
- Team workshop „Set up lead management and make a measurable contribution to the company's success„
- Individual 6-month and 6-step implementation plan including target definition, KPIs, lead scoring, 3V method for funnel optimization, company-specific marketing ROI calculator, etc.
- Support with implementation
