References
Martin Schmiedel and Lutz Klaus worked with us in a 6-month Sales and Customer Support Evolution project. Both supported us as advisors and sparring partners in strategic questions as well as in the transfer of know-how in the team up to personal coaching. Their implementation-oriented approach based on analytical findings combined with proven methods helped our team to improve processes and work more successfully. The operational implementation of a complex campaign led to measurable sales growth. All colleagues benefited from the dedication of the two, whom we value as experts and people as a stroke of luck. Martin and Lutz are welcome to come back in the future.
I was surprised to see how much more you can get out of the sales funnel. Lutz has a very professional hands-on approach: He offers clear, pragmatic tipps and recommended actions – many of them can be implemented right away. The participants benefit from his wealth of experience. In addition to that Lutz provides valuable input on the latest digital tools and technologies. The outcome is clarity and transparency to ease and accelerate the way to a better Marketing ROI and more success.
Lutz is a true leader and visionary for driving high-impact demand generation marketing. He was an early adopter for using marketing ROI tools and analytics to guide strategic decisions to optimize profitable performance and we worked several projects together. Lutz brings valuable expertise in leveraging marketing automation along with organizational processes that deliver high quality leads. His commitment to excellence and passion for success are strengths Lutz brings to every project.
Munich Airport GmbH would like to thank Lutz Klaus for the excellent two-day workshop on the subject of “Marketing ROI in practice”. Our expectations of the workshop were definitely exceeded at all levels – planning, implementation, follow-up. Lutz Klaus managed to inspire and motivate all participants of the workshop with his extremely pleasant manner and his rich fund of own experiences in marketing and international business. His preparation and approach was highly professional, structured and tailored to our needs, so that at the end of the workshop we had a clear idea of which actions we had to implement and when. We look forward to further cooperation with Lutz Klaus.
If you want to establish a data-driven, collaborative performance culture within your marketing, you’re in the right hands with Lutz. His extensive experience, knowledge, strategic mindset and responsiveness to individual client needs are among the critical success factors for our strategic marketing project.
We worked with Lutz on developing a holistic strategy for our channel business after a reorganization. Lutz combines deep channel experience and solid understanding of channel marketing with a pragmatic, hands-on attitude. By collaborating in a very structured way, leveraging his holistic view of processes, tools and how to effectively engage, we managed to develop a clear way forward. The final workshop was the icing on the cake since Lutz conducted it in a very professional, interactive and result oriented way.
We have developed our GTM-Strategy for international markets together with Lutz Klaus in multiple workshops. He ensured that our individual requirements and needs have been fully reflected and supported us very good with his deep knowledge and expertise.