Martin Schmiedel and Lutz Klaus worked with us in a 6-month Sales and Customer Support Evolution project. Both supported us as advisors and sparring partners in strategic questions as well as in the transfer of know-how in the team up to personal coaching. Their implementation-oriented approach based on analytical findings combined with proven methods helped our team to improve processes and work more successfully. The operational implementation of a complex campaign led to measurable sales growth. All colleagues benefited from the dedication of the two, whom we value as experts and people as a stroke of luck. Martin and Lutz are welcome to come back in the future.

Carina Schüller / Klaus Saloch

Head of Verticals / Head of Sales, ebay Kleinanzeigen

I was surprised to see how much more you can get out of the sales funnel. Lutz has a very professional hands-on approach: He offers clear, pragmatic tipps and recommended actions – many of them can be implemented right away. The participants benefit from his wealth of experience. In addition to that Lutz provides valuable input on the latest digital tools and technologies. The outcome is clarity and transparency to ease and accelerate the way to a better Marketing ROI and more success.
Sven Bedö

Head of Marketing, Flottweg SE

Lutz is a true leader and visionary for driving high-impact demand generation marketing. He was an early adopter for using marketing ROI tools and analytics to guide strategic decisions to optimize profitable performance and we worked several projects together. Lutz brings valuable expertise in leveraging marketing automation along with organizational processes that deliver high quality leads. His commitment to excellence and passion for success are strengths Lutz brings to every project.

Jim Lenskold

Marketing ROI author/expert, Lenskold Group, Inc

Munich Airport GmbH would like to thank Lutz Klaus for the excellent two-day workshop on the subject of “Marketing ROI in practice”. Our expectations of the workshop were definitely exceeded at all levels – planning, implementation, follow-up. Lutz Klaus managed to inspire and motivate all participants of the workshop with his extremely pleasant manner and his rich fund of own experiences in marketing and international business. His preparation and approach was highly professional, structured and tailored to our needs, so that at the end of the workshop we had a clear idea of which actions we had to implement and when. We look forward to further cooperation with Lutz Klaus.
Thomas Kube

Marketing & Traffic Support, Munich Airport

Lutz was a significant driving force in the development of the go to market model in the Avaya EMEA Inside sales project. His proactive support enabled me to move the project forward in a quick time frame which delivered significant impact to the success of the program. 
Darren Pattie


Lutz is a business focused Marketing Leader. He created and supported new ideas to leverage and support sales acitivties. His business passion is great and I appreciated teaming with him. He demonstrated to create real value for the company with a “smart Marketing” approach. 
Harald Schamaitis


The transformation that Lutz has brought the Central Region team is beyond all expectations, and the example set for all Field teams to follow is clear to see. Genuine partnership with Sales, superb processes and rigor, with great results to prove it. A thinker, a do-er and really nice chap as well. It’s been a pleasure. 
Nick Eades


If you want to establish a data-driven, collaborative performance culture within your marketing, you’re in the right hands with Lutz. His extensive experience, knowledge, strategic mindset and responsiveness to individual client needs are among the critical success factors for our strategic marketing project.

Ksenia Siipola

Marketing Operations and Insights Manager, LucaNet AG

We worked with Lutz on developing a holistic strategy for our channel business after a reorganization. Lutz combines deep channel experience and solid understanding of channel marketing with a pragmatic, hands-on attitude. By collaborating in a very structured way, leveraging his holistic view of processes, tools and how to effectively engage, we managed to develop a clear way forward. The final workshop was the icing on the cake since Lutz conducted it in a very professional, interactive and result oriented way.

Andreas Hegers

Head of Marketing, Channels and Business Development, ECI Telecom

I worked closely with Lutz for two quarters on global demand generation. Lutz has an excellent grasp of the strategic trends in our industry and, arguably more important, of the strategic shifts within modern day marketing. True buyer’s journey demand generation is exceptionally complex and I relied on Lutz for opinion AND action to implement Juniper’s Data Center global demand gen program. Really enjoyed working with him, would recommend Lutz for demand gen, and great guy to enjoy a beverage with after work as well. 
Eric Rasmussen

Juniper Networks

We have developed our GTM-Strategy for international markets together with Lutz Klaus in multiple workshops. He ensured that our individual requirements and needs have been fully reflected and supported us very good with his deep knowledge and expertise.

Christian Auerswald

CEO, Auerswald

Lutz is a true marketing leader. He has a natural commercial talent. He uses this talent to great effect strategically aligning sales and marketing functions within a large complex organisation so that maximum return on marketing investment can be achieved.               He is not afraid of change and he is able to manage his team and those around him in an effortless way that encourages people to follow. I thoroughly enjoyed working with Lutz and I sincerely hope our paths cross again! 
Nina Bennett

Head of Marketing Communications SME, Europe, COLT Telecom

Lutz is a highly effective leader of Marketing teams, with a clarity of vision allied with a good grasp of detail. During his time running Marketing in Central Europe, he developed a superb working relationship with the Sales Leader in that Region, meaning that he was truly able to deliver “closed loop demand generation” where Sales & Marketing were joint and equal stakeholders. For marketers, a rare result indeed. 
Steve Taylor