Lead and Funnel Management | Marketing Automation | Data-Driven Marketing
Marketing ROI Experts supports B2B companies in transforming marketing investments into measurable business success and achieving revenue targets in collaboration with the sales department. Our focus is on the successful implementation of lead and funnel management, marketing automation, and data-driven marketing, including needs-based AI solutions. Customers benefit from a combination of strategic consulting, the transfer of best practices, and, if necessary, active assistance with sustainable implementation.
We work with managers and specialists who recognize the value of data and want to actively shape the future of their company. The important thing is to get started. The best way to do that is with a good conversation.
As founder and owner, Lutz Klaus has more than 37 years of B2B marketing and sales experience, from start-ups to large corporations. From 1996 to 2016, he worked as an executive with international responsibility in the IT industry. For many years, he has been concerned with measurability in marketing and how activities can be successfully converted into economic results. He speaks at specialist events. In his book “Data-Driven Marketing and the Success Factor People” he shows why employees are central to success in the digitalized world and how companies can create the conditions for future success. Key content is also shared in the online course. The second edition of the practical handbook B2B Marketing, to which he again contributed as co-author, was published in 2023. Further information about his profile can be found on LinkedIn.