I was surprised to see how much more you can get out of the sales funnel. Lutz has a very professional hands-on approach: He offers clear, pragmatic tipps and recommended actions – many of them can be implemented right away. The participants benefit from his wealth of experience. In addition to that Lutz provides valuable input on the latest digital tools and technologies. The outcome is clarity and transparency to ease and accelerate the way to a better Marketing ROI and more success.
Sven Bedö

Head of Marketing, Flottweg SE

Lead and Funnel Management | Marketing Automation | Data-Driven Marketing

Marketing ROI Experts supports B2B companies in converting marketing investment into measurable business success. We do that by successfully implementing as well as optimizing lead and funnel management, marketing automation and data-driven marketing. The human success factor is our top priority, followed by the necessary processes and suitable technologies. Our focus is on the combination of proven methods and operational implementation.

We work with leaders who recognize the value of data and want to actively shape digitization with their teams. Let’s start our conversation.

As founder and owner, Lutz Klaus has more than 35 years of B2B marketing and sales experience, from start-ups to large corporations. From 1996 to 2016, he worked as an executive with international responsibility in the IT industry. For many years, he has dealt with measurability in marketing and how activities can be successfully converted into business results. He is a public speaker and a guest lecturer at the Corporate University DHBW in Mannheim. In his book “Data-Driven Marketing und der Erfolgsfaktor Mensch” (Data-Driven Marketing and the Human Success Factor), he shows why employees are central to success in the digitalized world and how companies can create the conditions for success in the future. In 2020, the handbook B2B Marketing was published, to which he contributed as co-author. Further information can be found on LinkedIn and X.