Successfully implementing data storytelling

Decisions in companies are increasingly being made on the basis of data. It is no longer enough to simply present figures. Successful managers are able to transform data insights into convincing stories that not only inform, but also motivate action.

This is exactly where data storytelling comes in: It gives the data a voice and helps to convey insights clearly and comprehensibly. Storytelling is a translation service. For B2B companies, this ability is essential in order to communicate complex insights effectively, initiate strategic decisions and anchor them in the long term. Those who master this method not only gain deep insights into economic relationships, but also open up the ability to communicate these insights in an effective way.

The success of data storytelling is teamwork: Analysis, visualization and communication must go hand in hand. This works if everyone involved has a goal in mind and understands their role. The selection of the right use cases, addressing relevant target groups and a coherent communication strategy are crucial.

To this end, Lutz Klaus and data storyteller Hans-Wilhelm Eckert has developed a modular implementation plan. In six steps, you will learn how to unleash the full potential of your data. Together, we will develop compelling data stories based on specific use cases that reach your target groups and convey your messages clearly and convincingly. Discover the possibilities of data storytelling and successfully implement data-based decisions.

You can obtain more information in a personal meeting at 06402 8059081 or simply a Email with the subject „Data storytelling“ send to lklaus@marketing-roi.eu.