„After sales problems in one product area, we decided to implement an integrated campaign to increase incoming orders. Thanks to the methodology, we were able to build a relevant opportunity pipeline and generate concrete sales in just a few months. The ROI was very good and the implementation contributed positively to the visibility and relevance of marketing.“
Petra Dietrich
Head of Marketing Machine Tools, TRUMPF Germany
„Many companies get bogged down in a multitude of small, tactical marketing measures. Trade fairs are often viewed in isolation and not as the highlight of a target group-oriented contact strategy. Integrated campaigns put a bracket around all these measures. They unite the forces of marketing, sales and product house and ensure sustainable results.
Lutz Klaus
Founder and owner, Marketing ROI Experts
Successfully implementing integrated campaigns
Sustainable results instead of flash in the pan | Building methodological expertise in the team
Integrated campaigns make a measurable, relevant and sustainable contribution to the achievement of corporate goals. Whether it's about launching and marketing products or responding to customer needs and behavior: Integrated campaigns generate qualified leads and promote integration between marketing and sales as well as headquarters and international subsidiaries. Isolated tactics are replaced by a coordinated sequence of online and offline measures over a longer period of time.
Our 12-step method combines proven approaches with the requirements of online and offline campaigns. It is easy to use and is suitable for both national and international implementation. Once the first campaign has been developed, elements can be used in other campaigns in the future. To save time and be consistent, high-quality existing content can be used. This is about Co-creation, sharing and collaboration. Use what works and enrich it as required. Collaboration generates new ideas and teams grow together.
The template is Ready for immediate use, to facilitate implementation. On request, the master can in your corporate design with a script and written guidelines for the company-wide roll-out. This allows you to quickly focus on your goals and priorities. A tried-and-tested status report format is available for regular communication on successes, progress and challenges.
