If you want to establish a data-driven, collaborative performance culture in your marketing, you are in the right hands with Lutz. His many years of experience, his knowledge, his strategic thinking and his ability to respond to individual customer needs are among the decisive success factors for our strategic marketing project.
Ksenia Siipola
Marketing Operations and Insights Manager, LucaNet AG
Successfully implementing data-driven marketing and using AI in a targeted manner
Data-driven approaches and AI offer marketing new opportunities but also challenges. Data and algorithms play a crucial role both on the customer side and in internal processes. Ultimately, it's about using data and AI to achieve better results. Only those who know the new rules of the game can play and win. To successfully implement data-driven marketing and use AI in a targeted manner, marketing experts need solid data expertise. Development does not happen overnight or in a seminar. It should be part of a systematic process in which learning and application happen in parallel. The process below describes a way in which employees acquire new competences and are taken by the hand during operational implementation. As an introduction, we recommend an inventory and the two-day Data-driven marketing and AI workshop. In addition to a fundamental understanding of the benefits and possible applications of data-driven approaches, companies benefit from a prioritised action plan for the next steps.
