Services on
at a glance
Strategy and implementation | Enablement and competence building | Experience and proven methods
I support marketing managers in B2B companies in combining funnel and lead management, marketing automation, data-driven marketing and AI in a way that produces measurable results - for greater efficiency, better leads and a visible contribution to sales. Instead of theoretical concepts, I provide a clear roadmap and tried-and-tested enablement formats that the team can work with independently and confidently. The result is marketing that not only works, but is also perceived as a strategic success factor within the company.
Collaboration can take place flexibly on site or virtually in the following areas:
Consulting
Consulting
Strategy, organization, culture, executive coaching
Implementation
Implementation
Workshops, projects, interim management
Technology
Technology
Selection, implementation, training concepts
Portfolio and workshop examples
Lead management
Lead management
Acquire new customers and make a measurable contribution to the company's success
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Funnel Management
Marketing Automation
Data-driven marketing & AI
Data-driven marketing & AI
Building data literacy as a basis for the targeted use of AI to increase business results
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Integrated campaigns
Data storytelling
Channel Marketing
International marketing
Organizational development
Organizational development
National and international, including maturity models, role and interface definitions and job descriptions
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Management development
Management development
As a group seminar or in individual coaching: Building a high-performance, data-driven marketing organization
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Workshops:
Lead management
Lead management
Learn moreFunnel Management
Funnel Management
Learn moreData-Driven Marketing (The workshop for the book)
Data-Driven Marketing (The workshop for the book)
Learn moreChannel Marketing
Channel Marketing
Learn moreWhat are your priorities? We will be happy to support you in implementing them.