Our success stories
Together with our customers, we implement measurable marketing and sales processes that convert qualified leads into incoming orders and sales. The following references show how data-based work, consistent implementation and the targeted use of technology and AI lead to sustainable results.
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Anna-Lena Rehder
Group Management Marketing
GROB-Werke GmbH & Co. KG
After a very exciting meeting in Berlin around 1.5 years ago at the end of 2023, we started working with Lutz on the lead management process. Within a very short time, we were able to make many adjustments with the help of his extensive expertise and make the lead-to-order process measurable. Thanks to Lutz's constant input, we were able to refine each step further and are now at a very good level after this short time and can work with the various funnel scenarios. However, as this is not enough for us, we are looking forward to more good workshops, intensive discussions and new impulses. Thank you, Lutz!
Markus Steppich
Supervisor Global Sales
Strategy, Reporting & Business Development & Back Office
GROB-WERKE GmbH & Co. KG
„Together with Lutz Klaus, we embarked on a journey to gain individualised foundations for a common view of marketing and sales on different models. In his trusting manner, he helped us to create a target image of market and customer segmentation and to set up valuable customer journeys. The resulting templates still help us today as a „common thread“ in the creation of insights for effective measures.“
Arne Haag
Head of Marketing Communication
Bürkert GmbH & Co. KG
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Joachim Silver
Director Corporate Marketing, Sales + Services
TRUMPF SE + Co KG
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Max Hanekopf
European Sales Manager Linear Motion
NTN Europe
„If you want to establish a data-driven, collaborative performance culture in your marketing, you are in the right hands with Lutz. His many years of experience, his knowledge, his strategic thinking and his ability to respond to individual customer needs are among the decisive success factors for our strategic marketing project.“
Ksenia Siipola
Marketing Operations and Insights Manager
LucaNet AG
„Flughafen München GmbH would like to thank you for the excellent 2-day workshop on „Marketing ROI in practice“. Our expectations of the workshop were definitely exceeded at all levels - planning, implementation, follow-up. Lutz Klaus managed to inspire and motivate all workshop participants with his extremely pleasant manner and his wealth of personal experience in marketing and international business. His preparation and approach was highly professional, structured and tailored to our needs, so that by the end of the workshop we had a clear idea of which measures we needed to implement and when. We look forward to working with Lutz Klaus in the future.“
Thomas Kube
Head of Marketing and Transport Promotion
Munich Airport GmbH
„Funnel management is for me the Lever to not only prove the value contribution of marketing to the opportunity pipeline and incoming orders, but also to actively manage it. Lutz's method is as pragmatic as it is strategically highly relevant and a must for modern, effective B2B marketing in conjunction with sales. It offers companies an operational framework for achieving their sales targets.‘
Katrin Jöst
Head of Corporate Marketing
TRUMPF SE + Co KG
„Marketing ROI Experts works very closely with the client to develop strategies and practical solutions that noticeably increase the company's success. They address the individual requirements of the client's industry and professionally demonstrate how marketing activities can be organised in a measurable way in order to achieve long-term success.“
Yannik Seipel
Management
Vivobase
„Lutz not only gave us valuable input in workshops on marketing ROI, but also shared his in-depth knowledge in numerous sessions on leads, funnel analyses and KPI-driven marketing approaches. He knows how to convey complex topics in a practical way and focus on measurable results. Working with him was always inspiring and very rewarding.“
Sylvia Voss-Pithamitsis
Head of Marketing Central & Western Europe
BlueBeam
We at the IT consulting company ADLON Intelligent Solutions GmbH introduced lead management across the board in 2019. With two FTEs and a lot of pioneering spirit and enthusiasm. From 4 new customer enquiries per year via the website back then, we were able to increase this to 4-7 per day! How? With a well thought-out customer journey and valuable content. In our final phase, Lutz introduced us to the basis of data-driven marketing and thus created the foundation for data-driven decisions. The result: the lead pipe in the forecast, driver models for lead generation and active lead management for everyone involved in sales and marketing. „Thank you“ for the impulses, models and the constant exchange - I am looking forward to the next level in lead management!
Sabrina Dür
Head of Brand Management
ADLON Intelligent Solutions GmbH
„Together with Lutz, we have developed a holistic strategy for our channel business following a reorganisation. Lutz combines in-depth channel experience and a sound understanding of channel marketing with a pragmatic, hands-on approach. Through a very structured collaboration, utilising his holistic view of processes, tools and how to engage effectively, we have been able to define a clear way forward. The final workshop was the icing on the cake, as Lutz conducted it in a very professional, interactive and results-orientated manner.“
Andreas Hegers
Head of Marketing - Channels and Business Development
ECI Telecom
„Before Lutz Klaus started working with me, the product of my amateurish knowledge was anything but a promising project. During the consultations, the chaos gradually turned into a marketing concept worth seeing with a solid foundation. It is now characterised by a sophisticated structure and conveys a clear message. The work of Lutz Klaus is professional, he customised everything exactly to my needs. I was fully integrated into the work, which gave me valuable insights. I have come to know and appreciate Lutz Klaus as an expert coach as well as a polite and courteous person. I hope that we can continue working together in the near future.“
Anja Schwert
StartUp entrepreneur
„Martin Schmiedel and Lutz Klaus worked with us as part of a 6-month Sales and Customer Support Evolution project. Both supported us as advisors and sparring partners in strategic questions and in the transfer of expertise within the team, including personal coaching. Their implementation-orientated approach based on analytical findings combined with tried and tested methods helped our team to improve processes and work more successfully. The operational implementation of a complex campaign led to a measurable increase in sales. All colleagues benefited from the work of the two, who we value as experts and people as a stroke of luck. Martin and Lutz are welcome to come back in the future.“
Carina Schüller
Head of Verticals
Classifieds
Klaus Saloch
Head of Sales
Classifieds
„Due to the coronavirus, Mr Klaus gave us very refreshing, fact-filled online workshops on „Successful customer acquisition“ and „Social selling“ and focused us well on the new opportunities. This enabled us to quickly recognise our shortcomings and tackle them together! We will stay in touch, because it is ideal for us to receive valuable suggestions from an external partner outside of our day-to-day business.“
Julia Wanior
COO and management
MB-Electronic
„We worked with Mr Klaus to develop our GTM strategy for international markets in several workshops. Mr Klaus responded very well to our individual requirements and needs and supported us very well with his in-depth specialist knowledge and expertise.“
Christian Auerswald
Management
Auerswald
„I was surprised how much can still be extracted from the sales funnel. Lutz Klaus tackles this with a professional eye: He offers clear, practice-orientated recommendations for action. Some of these can be integrated immediately into everyday working life. The participant benefits from a wealth of experience. In addition, Lutz provides numerous impulses for the use of the latest digital marketing tools. This creates clarity and transparency. It simplifies and accelerates the path to a better marketing ROI and more success.“
Sven Bedö
Head of Marketing
Flottweg SE
„In data strategy workshops, Lutz Klaus gave us the tools we needed to align PROFISHOP in a targeted, data-driven way. Both the appropriate canvas and his model of the seven key factors provide an ideal orientation framework for this. Based on this framework, we developed concrete action plans within the workshops, enabling a seamless transition from the workshop to concrete implementation. This transition was excellently supported by the quick, clean and digitally prepared documentation.“
Jungheinrich PROFISHOP
„CRM implementation project: “