Company Profile

Marketing ROI Experts is a consulting agency for lead and funnel management, marketing automation and data-driven marketing. We accompany B2B customers strategically and operationally in the successful implementation of these topics in order to achieve corporate goals.

As the founder and owner, Lutz Klaus has more than 35 years of marketing and sales experience in various company contexts, from start-ups to corporations. From 1996 to 2016 he worked as a manager with international responsibility in the ICT industry. He has been dealing with the effects of digital transformation and data-driven approaches on companies for many years and is a certified data strategy designer. He pays special attention to the marketing ROI and how activities can be successfully converted into economic results in order to increase the relevance of marketing. Lutz is a public speaker and a guest lecturer at the  Corporate University (DHBW) in Mannheim. In his book “Data-Driven Marketing and the Human Success Factor” he shows why employees are central to success in the digitized world and how companies can create the conditions for success in the future. Essential content is also passed on in the online course. In 2020, a B2B Marketing Handbook was published, to which he contributed as a co-author. Further information about his profile can be found on LinkedIn and X (previously Twitter).