10 Tips to improve the Business Value of your Channel Marketing and MDF ROI
Many companies invest MDF and resources in partners to grow their business, secure coverage in a cost-efficient way and increase customer satisfaction. While working with indirect channels offers a lot of advantages it also creates challenges in terms of measuring the Return of Investment. To improve business results, you need to look at various elements including people, process and organization. The following 10 tips provide some proven approaches from a marketing perspective. Hopefully you will find a few ideas you can implement in your company.