Overview of lectures
- Lead Management Summit 2026Leads are just the beginning: A journey report on increasing marketing relevance with AI as a companion (with Sven Bedö from Flottweg SE)
- Strategy Summit B2B Sales & Key Account Management 2025From flash in the pan to sustainable results: How sales and marketing work together to secure incoming orders
- B2B Marketing & eCommerce 2025 Strategy SummitFunnel Management: Measurably more e-commerce success with data-driven marketing
- OMR 2025Ignorance is not a strategy: Marketing & Sales in times of Trump & Musk (with my daughter Helena Klaus) Link to the recording
- Lead Management Summit 2025: Espresso workshop Funnel Management: From lead generation to optimization - how to increase your marketing relevance and secure your budgets
- B2B Marketing Days 2024: Introducing marketing automation in 80 days...and then around the world
- Lead Management Summit 2024: Nurturing is more than a chain of 3 emails: recipes for success for implementation in the circular Funnel®
- Bootcamp technology providers: Creating optimal framework conditions for the use of marketing automation
- B2B Marketing Days 2023From 0 to 55 %: How Flottweg accelerates global sales growth with integrated funnel management
- B2B marketing management circle: Digital lead generation and qualification
- mittelstand.digital.forum on 12.9.23: From classic lead management to integrated funnel management: How marketing and sales use data to achieve their sales targets together
- Strategy Summit B2B Sales & Key Account Management, Berlin: Marketing Excellence - How TRUMPF increases sales through consistent measurability
- Lead Management Summit 2023: Marketing Excellence - How TRUMPF increases sales through consistent measurability
- Global marketing onboarding program for all employees at a medium-sized mechanical engineering company: brand, social media, demand, content, processes and controlling.
- Springer Nature Global Marketing Festival 2023: Customer Centric or X-Centric: What really matters for B2B businesses
- Data dinner 2023: Key figure driver trees as a means of data-driven result optimization and integration of marketing and sales
- B2B Marketing Days 2022: Marketing Excellence: How TRUMPF increases sales worldwide through consistent measurability (with Katrin Jöst, Head of Corporate Marketing at TRUMPF)
- B2B Marketing Days 2021: How much marketing can it be? How B2B marketers use data to determine their demand generation budget
- B2B Marketing 2020 strategy summit: From data-driven marketing to data-driven business - what comes after marketing automation?
- B2B Marketing Days 2020: Transformation of a B2B marketing department from a communications focus to a strategic value driver
- Focus day „Online marketing in health insurance: Traffic. Service. Content.“
- B2B Marketing Summit 2020
- HubSpot User Group 2020: The Big Data Jungle
- Open seminar at Vogel Communications: Data-DSuccessful implementation of riven marketing
- B2B Marketing Days 2019: Espresso workshop “Successfully implementing data-driven marketing”
- Marketo/Adobe customer event “Insights into the future of customer experience management”: The importance of marketing automation on the way to data-driven marketing (presentation and moderation)
- B2B Marketing Transformation 2019: On the road to data-driven marketing - from digital natives, immigrants and aliens (lecture)
- B2B Marketing Transformation 2019: Successfully implementing data-driven marketing in a team (Workshop)
- Marketing Evolution Experience 2018: Data-driven marketing and people - success factor or old iron?
- SRH University of Applied Sciences Berlin: Modules Marketing Controlling (guest lecturer)
- B2B E-Commerce & E-Business 2018: Data-driven marketing for more success in e-commerce
- B2B e-commerce & e-business 2018 (Moderation)
- Data-driven marketing - the precise measurability of success in marketing (Podcast interview)
- CeBIT 2018: Digital transformation and the human success factor
- Solarwinds RoadshowKeynote “IT-Trends in Germany” and moderation
- Marketing transformation: Data-driven marketing - the human success factor
- B2B e-commerce & e-business: Increasing sales in e-commerce through data-driven marketing
- Bitkom Academy: Data-driven marketing - the human success factor
- Bitkom Academy: Optimizing marketing ROI: From cost center to sales driver
- Strategy Summit Digital Marketing: IoT - Game changer for digital marketing?
- B2B Sales & Key Account Management 2017 (Moderation)
- B2B e-commerce and omnichannel 2017 (moderation)
- CxO-Dialogue: Customer Experience / Marketing ROI - Making the added value of marketing clear
- Channel Focus: Beyond your existing partner base - Building a channel to sell a new technology or to sell into a new market
- BITKOM Association: Marketing ROI in practice
- Management Circle: Efficient Lead Management, Seminar on Direct Sales
- CMO Summit: Marketing ROI - How to communicate the value of marketing
- Strategic marketing versus short-term ROI: Is marketing being degraded to sales support?
- B2B Marketing Summit: Global data center campaign „Instant Evolution” by Juniper Networks
- Baden-Württemberg Cooperative State University (guest lecturer): Marketing ROI - How marketing and sales work together successfully
- SRH Management School Berlin (guest lecturer): Marketing ROI