Channel Marketing is a specialization within the overall discipline of marketing, focused on communicating value to, through, with and for channel partners. The right approach depends on the Go-To-Market strategy and the objectives a business wants to achieve. Marketing ROI Consulting supports companies to set up and optimize the required support framework.
- Establishing true partner-centric marketing: Programs, tools and systematic engagement
- Using ABM to improve sales and marketing alignment
- MDF management and guidelines for maximum ROI
- Channel Marketing Automation
- Increasing loyalty by building a vendor community