Marketing ROI – Blog
Growth Market IoT: Choosing the right people for Marketing matters
The Western European IoT Market will rise from $114 billion in 2015 to nearly $290 billion in 2020, according to IDC and many vendors will benefit. IoT is a subset of the Digital Transformation efforts within many companies, some believe it is the engine. According to...
The diminishing value of experience: Why I started my own business consultancy on Digital Transformation and Marketing ROI
In the past years I worked on various projects around digital transformation and the need for businesses as well as its employees to change. As my previous employer provided networks and security for Data Centers the focus was on IT. Having said this, it became...