If you want to establish a data-driven, collaborative performance culture in your marketing, you are in the right hands with Lutz. His many years of experience, his knowledge, his strategic thinking and his ability to respond to individual customer needs are among the key success factors for our strategic marketing project.
Ksenia Siipola
Marketing Operations and Insights Manager, LucaNet AG
Successfully implementing data-driven marketing and using AI in a targeted manner
Digitalization and AI offer marketing new opportunities but also challenges. Clear figures increase the trust and reputation of marketing. Data and algorithms play a decisive role both on the customer side and in internal processes. Only those who know the new rules of the game can play and win. To successfully implement data-driven marketing and make targeted use of AI, marketing experts need solid data skills. Development does not happen overnight or in a seminar. It should be part of a systematic process in which learning and application happen in parallel. The process below describes a way in which employees acquire new skills and are taken by the hand during operational implementation.
