Successfully implementing marketing automation

The introduction of marketing automation is a logical step on the way to becoming a digitalized company. The technology offered by several manufacturers complements the CRM system to manage the upper half of the funnel, generate better leads and optimize marketing ROI. With a targeted use of AI can accelerate processes and drive forward personalization. become.

As the name suggests, processes such as personalized content playout, the sending of emails as part of campaigns, webinars or events are automated in order to further develop customers in their purchasing process and to carry out lead nurturing. The Integrated management of different channels facilitates the overall optimization and reporting of results.

However, the many possibilities can only be exploited if everyone in the team is on board. When every employee understands what the overarching goals are and how exactly the technology in their area contributes to achieving them. When all relevant personas and their customer journeys are defined and there is a better understanding of how conversion rates can be improved. AI can provide support in many areas.

Marketing ROI Experts supports customers with a modular implementation plan, in which employees and the organization are prepared alongside the introduction of the selected technology. All the necessary preparations are made in six steps, to ensure acceptance and adoption and to make the best possible use of the new technology, including AI.

You can obtain more information in a personal meeting at 06402 8059081 or simply a Email with the subject „Marketing Automation“ send to lklaus@marketing-roi.eu. Just click on the link.