Funnel management for me is the Lever to not only prove the value contribution of marketing to the opportunity pipeline and incoming orders, but also to actively manage it. Lutz‘ method is as pragmatic as it is strategically highly relevant and a must for modern, effective B2B marketing in conjunction with sales. It offers companies an operational framework for achieving their sales targets.
Katrin Jöst
Head of Corporate Marketing, TRUMPF
Successfully implementing funnel management
Achieving sales targets with sales | Establishing yourself as a business driver | Optimizing processes with and without AI
Funnel management expands classic lead management with a holistic view and new methods. As an instrument, it promotes the Integration of sales and marketing by means of coordinated targets and procedures for achieving sales targets. In addition, the funnel offers management, finance and also product houses a Efficient control instrument. Everyone involved has a better, data-based insight and can derive targeted measures. Forecasts become easier to prevent undesirable developments and make good investment decisions.
Marketing ROI Experts supports companies in the successful implementation of funnel management from introduction to ongoing optimization - with a structure that works. Marketing is demonstrably becoming a sales driver. Measurable success can be achieved within a few months by changing perspectives and pulling together. After an initial assessment, we recommend a Workshop, In addition to methodology, concrete measures are developed on the basis of company-specific requirements. On this basis, a timetable for further implementation is drawn up, with process optimization with and without AI playing a central role.
We will be happy to provide you with more information in a personal meeting. Please simply contact us at 06402 8059081 or send a Email with the subject „Funnel Management“ on lklaus@marketing-roi.eu. Just click on the link.
